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Cruelty Free Cosmetics

For nearly 100 years, companies have relied upon animal testing when formulating new products before selling them to consumers. While the practice had its time and place, the advent of alternative methods has led conscientious companies to eliminate painful animal testing. Seacret is proud to be a cruelty free brand and against animal testing, and will continue to make the best products possible in the most ethical way.

The History of Animal Testing and Trends Toward Banning It

The cosmetics industry has a long history when it comes to animal testing – one that most of us would prefer to forget. In the U.S., the FDA began requiring companies to ensure the safety of their products by conducting trials involving animals nearly 80 years ago in 1938. Two tests in particular, the "Draize eye and skin irritancy tests"[i] brought concerns about animal suffering and cruelty to the attention of consumers, and the trend toward banning this type of testing got underway and has grown to a global concern. Twenty years after the first ban went into place in the UK in 1998, companies worldwide have adopted policies and practices to create safe products that no longer subject animals to pain and unnecessary death. The World Animal Health Organization (WHO) has even recommended in its Terrestrial Animal Health Code that “Animals should only be used when ethically justified and when no other alternative methods are available.”

What “Not Tested on Animals” Means

While the phrase “not tested on animals” sounds straightforward enough, it actually has two separate components. First, the finished product itself must not have been used on any animal during the testing phase. Beyond that, even the individual ingredients must carry that same promise.

Just like you, Seacret is passionate[ii] about supporting companies and individuals that appreciate the value of a life and make decisions based on what’s right, not what’s convenient or easy. Every country has a different set of requirements regarding animal testing, and many of them are beginning to ban animal testing in favor of alternative methods, which the U.S. FDA[iii] has recommended for years.

What “Cruelty Free” Means

Since humans are unable to determine how much pain an animal is experiencing while undergoing any kind of testing, the practice itself must be eliminated. To ensure that cruelty free makeup or cruelty free cosmetics really live up to those claims, animals must not be used in any capacity. Some tests, especially skin corrosion tests[iv], which are conducted to determine if a substance will damage the skin, cause “ulcers, bleeding, bloody scabs, scars, and other visible signs of dead tissue.” It is obvious to everyone that those symptoms are painful, so cruelty free companies have adopted new and improved testing methods.

For instance, instead of using rabbits or other animals, scientists have been able to grow human cells for testing. These are obviously more accurate in reflecting how a person will respond to a given ingredient, so this test is a welcome replacement. Plus, patients who undergo personal surgical procedures have the option of donating their excess skin[v] to be used “to replace the cruel rabbit irritation tests,” which have a disappointing 60% accuracy rate. With these valuable alternatives, pain has no place in the cosmetics industry, and torturing creatures for the sake of commercial gain is simply unnecessary.

Seacret Is a Cruelty Free Company

At Seacret, we do not test individual ingredients or finished products on animals. As a consumer, you hold the power to change regulations and testing practices by becoming more involved at the individual level and challenging companies to Be Cruelty Free. The days of accepting distasteful practices are long behind us, and we, as a community of ethical persons, can and will make a difference by holding true to our identity and defining values.

  1. The Humane Society: Cosmetics Testing on Animals
  2. Morgan Stanley: Do Consumers Care About Ethical Retailing?
  3. FDA: Animal Testing & Cosmetics
  4. PETA: Skin Corrosion
  5. Cruelty Free International: Alternatives to animal testing

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